Cisco UC and Salesforce.com

As a small or medium-sized business (SMB) competing against larger companies, you know you need to work harder, faster, and smarter to win market share. You also know that customer satisfaction plays a crucial role in winning customers and keeping them.

Why is real-time access to comprehensive customer history information so important? Because each interaction presents an opportunity to provide outstanding customer service and uncover cross-sell or up-sell opportunities. Integrated customer relationship management (CRM) and Cisco® Unified Communications can help you win and retain customers by giving you powerful tracking and information access tools that your entire company can use. Converged voice and data networks and on-demand CRM offer real business value by streamlining communications and pulling together vital customer information exactly when you need it.

Cisco and Salesforce.com have teamed up to deliver an integrated solution that helps you acquire new customers and to hold onto the ones you already have. Cisco Unified CallConnector for Salesforce.com integrates the Cisco Unified Communications system for small to medium-sized businesses (SMBs) with Salesforce.com's on-demand CRM services. The result is an easy-to-use, more complete, on-demand-or hosted-CRM solution that helps you increase productivity and improve customer satisfaction.

With Cisco Unified CallConnector for Salesforce.com, home-based workers and remote sales teams using Cisco Unified IP Phones and an Internet-connected PC have access to the same integrated telephony-Salesforce.com tools as those working in the main office. Salesforce.com's on-demand business services provide a platform for you to customize and develop features for your own use. You can incorporate feature-rich telephony capabilities such as voice, presence awareness, collaboration, conferencing, and video with the suite of Salesforce.com on-demand business applications.

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